Mohamed Salah’s move to Trabzonspor is proving to be more than a major transfer in the Turkish market. The Egyptian star is already having an impact beyond the pitch, with beIN SPORTS announcing plans to broadcast Trabzonspor’s most important matches featuring Salah.

With the Turkish Super Lig set to begin on August 15, attention is turning toward Salah’s first appearance for his new club. The move marks a new chapter in his career after several successful years with Liverpool and an impressive 2026 World Cup campaign with Egypt.

beIN SPORTS prepares for Salah’s debut

beIN SPORTS announced that it will broadcast the most important matches involving Mohamed Salah and Trabzonspor across its channels in the Middle East and North Africa, as well as through its digital platform.

Trabzonspor are scheduled to open their new league campaign against Kasimpasa on August 15, with the match attracting significant attention due to the anticipation surrounding Salah’s debut.

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The interest is not limited to Egyptian supporters. Reports from Turkey indicate that Trabzonspor matches could reach football fans in around 40 countries worldwide, highlighting the growing media and commercial impact of Salah’s arrival.

Salah boosts Trabzonspor beyond the pitch

The scale of the attention surrounding Salah became clear from the moment he arrived in Trabzon, with his transfer triggering strong reactions from Turkish fans and media.

Trabzonspor are expected to benefit from Salah’s popularity not only through his performances on the pitch, but also by attracting new audiences, increasing media attention and expanding the club’s reach across Egypt and the wider Arab region.

The Turkish league therefore enters the new season with an exceptional attraction in Mohamed Salah — a player whose presence is expected to draw attention far beyond the matches themselves.