A casual photo shared by Egyptian star Mohamed Salah during one of his trips around Trabzon has turned into an unexpected local attraction, with the rock he sat on becoming a destination for visitors and fans hoping to recreate the same picture.

The story began when Salah used some of his free time to explore the natural and historic attractions around Trabzon. His trip included visits to some of the region’s best-known landmarks, including Sumela Monastery, before he headed to the scenic Kurt Dere plateau.

During his visit, Salah took several photos surrounded by the area’s natural scenery. One of them showed the Trabzonspor star sitting on a rock, and he later shared the pictures through his social media accounts.

What appeared to be a simple holiday photo soon attracted major attention, as fans began searching for the exact location and travelling there to take similar pictures.

Salah’s Rock

As the photo spread online, visitors began making their way to the Kurt Dere plateau to find the rock where Salah had been photographed.

Photos and videos shared on social media showed people waiting to sit in the same place and copy the Egyptian star’s pose.

As interest continued to grow, some Turkish social media users began referring to the rock as “Selahtaşı,” a nickname connecting Salah’s name with the Turkish word associated with stone or rock.

The pose itself also became popular among visitors, with some describing it as the “Salah pose” as they recreated the famous picture and posted their own versions online.

The growing attention even led to signs and online videos helping people find the route to the plateau and the exact area visited by Salah.

The sudden popularity was also noticed by residents and nearby businesses, as more visitors started asking about the location and travelling to the area.

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Some people even began referring to the wider location as “Salah Plateau,” while interest grew in making the site part of tourism activities around Trabzon’s famous highlands.

Tourism Impact

Salah’s influence in Trabzon is no longer limited to his performances for Trabzonspor on the pitch. His visits around the city have also helped bring wider attention to its natural attractions.

Trabzonspor president Ertuğrul Doğan has spoken about how Salah has adapted to life in the city, highlighting the player’s personal interest in discovering Trabzon and visiting its highlands and landmarks.

Club officials believe the presence of a global football star such as Salah provides major promotional value for the city, especially because of his international popularity and huge social media following.

For local residents, one photo was enough to place attention on a natural location that had previously received far less international exposure.

This has led some observers to describe Salah as an unofficial tourism ambassador for Trabzon, with his social media activity helping introduce the region to a much wider audience.

Some Turkish followers have also suggested that Salah’s huge popularity in Egypt and across the Arab world could encourage more visitors to travel to Trabzon and explore the locations he has visited.

The story shows how the influence of major football stars can extend far beyond matches and goals. A short trip and one simple photograph were enough to change the level of attention around a quiet natural spot.

What was once simply another rock in the Kurt Dere landscape is now closely linked with Mohamed Salah, with visitors travelling there to recreate his photograph.

Salah has therefore added another chapter to his relationship with Trabzon away from football. This time, his impact came through tourism, as a casual visit helped highlight the beauty of the region and turned “Selahtaşı” into one of the most talked-about stories among his followers in Turkey.